Club Sabores Almeria Launches New Loyalty Programme for Local Gourmet Products

Published November 19, 2025 | Category: Food & Drink

TL;DR: Diputación de Almería has launched Club Sabores Almería, a new loyalty programme that rewards customers with discounts, gifts, exclusive tasting experiences and priority access to events. The initiative strengthens the province’s gourmet identity and supports local producers.

Club Sabores Almeria: celebrating local flavours

Sabores Almería, the official gourmet brand of the province, has launched a major new initiative: Club Sabores Almería, a loyalty programme designed to reward regular customers, promote high-quality local products and strengthen the connection between producers and the wider community. The programme represents a strategic step in the brand’s growth, offering incentives to residents and visitors who choose to support local food artisans.

The project is backed by the Diputación Provincial de Almería and closely linked to the official platform Sabores Almería, which showcases more than 120 producers from every corner of the province—from Sierra de los Filabres to Cabo de Gata, from the Almanzora Valley to the Alpujarra Almeriense. Over the past years, Sabores Almería has positioned itself as one of the most respected provincial food brands in Andalucía, gaining visibility at national and international fairs.

A brand built on authenticity and small-scale excellence

The success of Sabores Almería lies in its combination of authenticity, craftsmanship and the diversity of its members. The brand brings together cheesemakers, olive oil cooperatives, seafood specialists, artisanal bakeries, honey producers, traditional almond processors, vineyards, distilleries and family-run confectionery workshops. Each represents a piece of the province’s culinary heritage, where quality is often linked to generational knowledge and rural identity.

With the opening of the physical shop on Paseo de Almería—also connected to its online store at Sabores Almería Store—the brand has expanded its reach to a broader public, making it easier for both locals and tourists to discover high-quality products curated under a unified seal.

Exclusive benefits for club members

The new loyalty programme is designed to enhance the customer experience and encourage deeper engagement with local products. Members of Club Sabores Almería will enjoy:

• A personalised welcome gift upon signing up.
• A permanent 10% discount on all purchases in the official shop.
• Priority booking for tastings, showcooking events, and gourmet workshops.
• Weekly featured products with special offers or discounts.
• A bonus gift for purchases exceeding €50.
• Early notifications about new producers, seasonal campaigns, food fairs, and province-wide activities.

According to Diputación representatives, the idea is to “reward loyalty while reinforcing the value of local products and the people who create them”—a message aligned with wider provincial strategies supporting rural development and sustainable agriculture.

How to join the club

Becoming a member of Club Sabores Almería is straightforward. Customers only need to make a purchase of at least €30 at the official shop on Paseo de Almería, 34. Registration is free, and members receive their personalised card immediately. From that moment on, they gain access to all benefits.

The system is designed for accessibility. Tourists visiting Almeria city for a short stay can join the club effortlessly, and thanks to the online store, they can continue purchasing products after returning home. Meanwhile, local residents may find the programme particularly beneficial, given the increasing popularity of sourcing quality local foods directly from the province’s producers.

Strengthening food culture and rural identity

Beyond simple discounts, the loyalty programme taps into something much deeper: Almeria’s collective food identity. The province has long been shaped by agriculture, traditional crafts, fishing communities and small-scale production. Many Sabores Almería products come from rural villages where culinary traditions are closely linked to daily life and community heritage.

By promoting local products, the brand supports sustainable rural economies and gives visibility to producers who often operate with limited resources. Each purchase becomes more than a transaction—it becomes a contribution to the preservation of craft traditions and the revitalisation of areas facing depopulation or economic challenges.

A boost for gastronomic tourism

Food tourism has grown significantly in Almeria, driven by travellers seeking authentic experiences rooted in local culture. Wine routes, olive oil tastings, almond orchards, artisanal cheese workshops, traditional pastry-making sessions and guided visits to rural cooperatives have become increasingly popular. Sabores Almería plays a central role in this trend, offering structure, visibility and quality assurance.

The new loyalty programme is expected to attract even more interest from visitors who wish to engage with the province’s culinary scene. Priority access to tasting events and gourmet workshops may become a highlight for those exploring the region.

A long-term investment in local producers

Diputación de Almería emphasises that Club Sabores Almería is not just a commercial initiative—it is a long-term strategy designed to strengthen the position of local producers in a competitive market. By encouraging loyalty and increasing the visibility of lesser-known artisans, the programme supports economic diversification and contributes to sustainable growth.

For more updates from across the province, visit our Food & Drink category.